The Marine Resources Council's Right Whale Monitoring Program was established in 1995 to reduce human impacts to the endangered North Atlantic right whale. Citizens on the east coast of Florida report land‑based sightings of right whales to our hotline (1‑888‑97‑WHALE). This information is passed on to local ship traffic to avoid ship strikes, which account for over one‑third of documented right whale deaths in the North Atlantic Ocean.